Vertical video ads like Snapchat’s are watched in their entirety nine times more frequently than landscape video ads.
PAL standards (Europe, Asia, Australia, etc.) and SECAM (France, Russia, parts of Africa etc.) specify 25 frame/s, while NTSC standards (USA, Canada, Japan, etc.) specify 29.97 frame/s.
Film is shot at the slower frame rate of 24 frames per second, which slightly complicates the process of transferring a cinematic motion picture to video.
The popularity of viewing video on mobile phones has led to the growth of vertical video.
Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, highlighted the growth of vertical video viewing in her 2015 Internet Trends Report – growing from 5% of video viewing in 2010 to 29% in 2015.
The use of digital techniques in video created digital video, which allows higher quality and, eventually, much lower cost than earlier analog technology.